What is TikTok engagement rate?
TikTok engagement rate shows how much an account's videos move the people who watch them. It takes likes, comments, shares and saves as a single engagement total and rates it against the video's views. A video with high views but few likes and comments is content the algorithm carried but that didn't connect with viewers; a high engagement rate shows the content genuinely resonated.
How is it calculated?
The tool takes the last 10 organic videos (sponsored excluded) and applies:
- Engagement = likes + comments + shares + saves
- Engagement rate = (engagement ÷ views) × 100
Why views, not followers? TikTok content mostly reaches non-followers, so dividing engagement by followers is misleading. Dividing by the number of people who actually watched (views) shows the content's power to move viewers far more honestly.
Frequently Asked Questions
How is TikTok engagement rate calculated?
Engagement (likes + comments + shares + saves) over the last 10 organic videos is divided by views.
Why view-based?
TikTok spreads beyond followers, so a view-based rate is more representative and honest.
Is it free?
Members only; free members get 1 analysis/day, unlimited requires premium.